Rethink Your Drink!

In 2009, the California Center for Public Health Advocacy and the UCLA Center for Health Policy Research released a report titled “Bubbling Over: Soda Consumption and Its Link to Obesity in California.”  The report cited a study that provided scientific evidence of a direct contribution of sugar-sweetened beverages to the California’s $41 billion obesity epidemic.  Findings reported that 41 percent of children, 62 percent of adolescents, and 24 percent of adults drink at least one soda or other sugar-sweetened beverages every day, which increased the risk of becoming obese.  For more information, check out the study details at http://www.publichealthadvocacy.org/bubblingover.html

In an effort to show parents and children how much sugar is found in sweetened beverages, the Rethink Your Drink Education Campaign was born.  The campaign began in the Bay Area and is currently used in all of California as those involved in childhood obesity prevention are promoting Sugar Free Summers, Sugar Savvy Training, Educational Displays, and Make Every Sip Count Handouts for families. 

Interested in joining the Rethink Your Drink initiative? 

Visit http://www.cdph.ca.gov/programs/wicworks/Pages/WICRethinkYourDrink.aspx for the California Department of Public Health’s Campaign resources. 

Visit www.BANPAC.org for more Sugar Savvy resources and handouts. 

Visit www.sodafreesummer.org for more information about the Soda Free Summer campaign.